Because new media entrepreneurs do not have UX / UI know-how in early stages of product development.
Because new media entrepreneurs look for UX / UI talent and they don’t know where to find it.
Because UX / UI specialists look for great ideas that are derived from big and sustainable market needs, and great entrepreneurial teams.
Because UX / UI specialists look for great entrepreneurial teams to join.
Because design students look for ways to help to the entrepreneurial community and be integrated with the business thinking of real economic problems.
Because we want to stop talking about WHY it is important to practice UX from early stages of product development, and we want to start talking about HOW to practice UX properly from early stages of product development.
